Guillaume Alric and Jonathan Alric began making music together when Jonathan, who was at film school in Brussels, asked Guillaume to work with him on a music video soundtrack.

As a duo they took the name The Blaze. They have explained that in addition to the strength and warmth suggested by the name, it means "name" in French slang.

Their distinctive integrative method involves producing sound and visuals at the same time, creating an especially strong link between music and image. (Wikipedia)